Greg Van Dyke
Greg Van Dyke – Fractional Sales Leader | Growth Strategist | Founder, Rocket Revenue
"I'm Greg Van Dyke, and I started Rocket Revenue to solve a very real problem: Founders with great products but no revenue traction — not because their solution isn’t strong, but because they don’t have the right sales leadership in place.
After 27+ years in executive sales roles — VP of Sales, Chief Revenue Officer, CEO — I’ve helped build, scale, and sell companies across SaaS, Tech, Logistics and Fintech. I’ve closed deals with Fortune 50 companies like PepsiCo, built high-performing teams from scratch, rebuilt companies, and led GTM efforts that helped secure Series A, B and C funding, private equity investment, and 9-figure exits.
But here's the difference: I don’t lead from a whiteboard. I lead from the front. I roll up my sleeves and embed in your business to design your go-to-market strategy, build your revenue engine, and drive execution — all without the cost or commitment of a full-time hire.
If you're a founder with a B2B SaaS or tech product and you're ready to scale, raise, or exit — I’ve walked and led that path and I’d be honored to help you walk it too.
Let’s build something that lasts."
Greg is not just a strategist — he’s a doer. He embeds directly into the businesses he partners with, providing Fractional CRO and VP of Sales leadership that delivers clarity, structure, and results. Whether it's building scalable sales processes, coaching high-performing teams, or driving GTM execution, Greg does the work himself — no handoffs, no junior team.
He is the creator of the VGPACS™ framework (Vision + Goals + Plan + Action + Consistency = Success), a performance methodology featured in Winning Leadership by Olympian and bestselling author Sherry Winn. His leadership insights and real-world approach continue to shape the way companies think about growth.
Greg is a former collegiate football standout — a 3-year starting middle linebacker, team captain, and record-holder. He’s also a devoted father, legacy-builder, and purpose-driven entrepreneur committed to helping others win — in business, in leadership, and in life.
Testimonials
Slide 1 of 7
I worked with Greg at Renaissant. I am both an investor and a former board member of the company. Greg's sole efforts in developing a Go-To-Market Strategy in Logistics Software has supported our growth from 1 initial non-paying client to over 100 new logos in 12 months. Greg is a tireless worker with unlimited energy to get things done. I would HIGHLY recommend Greg as a sales leader in any size organization looking to grow. His passion to win and overachieve is boundless!
- Chris Hines - CEO. REPOWER - Investor
Rocket Revenue's fractional sales leadership was a game-changer for our startup. Their expertise allowed us to streamline processes and boost efficiency. The personalized approach made a tangible difference in our revenue growth, enabling us to achieve milestones faster than expected.
- Alex Manning
Greg is an amazing person. His professional competitive spirit is matched by few in the industry where he led a sales team of highly effective reps. Greg's sales and management skills have made him one of the most sought-after sales leaders around and the results were evident with the PE firm acquisition of Transflo. I treasure the time I spent with him and will be watching for continued success.
Frank Adleman- Chairman, Transflo
I’ve had the pleasure of working with Greg and can confidently say he’s one of the most talented sales leaders I’ve come across. His experience, combined with his natural leadership skills, truly sets him apart. Greg knows how to get results, plain and simple. He’s consistently hit and exceeded sales targets while also building and motivating strong, cohesive teams. He’s naturally skilled at developing relationships, whether it’s with clients, partners, or his colleagues, and people trust him to deliver. Customers who’ve worked with Greg consistently go out of their way to express appreciation for his efforts. One thing that stands out about Greg is how well he adapts to change. Whether it’s shifting market trends or new challenges, he’s quick on his feet and always thinking ahead. He has a strategic mind, but he’s also hands-on, never hesitating to roll up his sleeves to get things done. I’ve personally witnessed him build sales processes for multiple companies where no sales processes previously existed.
Justin Wilkinson, MacGregor Partners, Transflo, Renaissant
"I had the pleasure working with Greg Van Dyke in 2020 and 2021 at Transflo, a SaaS business that develops digital engagement and back-office automation solutions for the transportation industry. The Company was transitioning from a founder led, relationship driven transactional business model to an enterprise go-to-market SaaS business. Under Greg’s leadership, he rebuilt the commercial team, doubling it to 40 sales and marketing professionals and implemented the training, automation, KPIs and enablement tools in less than a year. More challenging, Greg recruited the team largely under Covid lock-down and updated the sales process for a fully remote sales cycle. I have worked with numerous sales executives, many with the core ‘blocking and tackling’ knowledge required to implement new go-to-market approaches; however, only a select few have the leadership to build a team, drive change management, and truly improve results. Greg falls into this category and his efforts supported the Company’s successful acquisition by Bregal Sagemount in December 2021. Greg’s experience, contacts, and deep knowledge of the transportation market make him an ideal candidate to lead emerging businesses, and I give him my full recommendation."
Michael Southworth - CEO Assent
"I had the pleasure of working closely with Greg when we brought him in to grow MacGregor's SaaS products. Greg knows how to get things done, both out in the market in front of customers and with internal teams. Internally, he knows where and when to push to solve customer problems. When it comes to the deal, Greg sticks with it, sensing where opportunity lies and he doesn't give up. Greg's tenacity was singlehandedly responsible for winning business that had all but fallen off the radar and he sourced and closed a massive Fortune 50 company, PepsiCo, as our very first SaaS customer. Greg is also a great teammate, putting the company, team and his customers before himself. Greg leads with a humility few have."
Matt Toburen - CEO NEXUS Software Solutions
I have worked with Greg for over a year at Transflo. Greg is results-driven, dedicated, resourceful, and a great mentor. His valuable mentorship has enabled me to initiate new projects, Sales tools, processes, and workflows from a broader perspective, ultimately improving team performance and results. Greg is exceptional at managing people and inspiring each employee individually to challenge themselves to do better. In addition, Greg recognizes how to highlight and capitalize on sales processes. At Transflo, he created a new Sales Playbook that focused on Outcome-based selling. The new approach benefited the Sales team and concentrated on getting customers a solution that created workflow efficiencies, cost savings, and employee satisfaction. Because of Greg’s ability to resolve problems and find innovative solutions, he has earned immense respect from his peers, employees, and leaders from all business areas. His enthusiasm, excellent communication skills, diligence, and precision at work are a winning combination. I would gladly work for Greg in the future and highly recommend him for any leadership position.
Karie Carruthers, MBA - Self Employed
I worked with Greg at Renaissant. I am both an investor and a former board member of the company. Greg's sole efforts in developing a Go-To-Market Strategy in Logistics Software has supported our growth from 1 initial non-paying client to over 100 new logos in 12 months. Greg is a tireless worker with unlimited energy to get things done. I would HIGHLY recommend Greg as a sales leader in any size organization looking to grow. His passion to win and overachieve is boundless!
- Chris Hines - CEO. REPOWER - Investor
Rocket Revenue's fractional sales leadership was a game-changer for our startup. Their expertise allowed us to streamline processes and boost efficiency. The personalized approach made a tangible difference in our revenue growth, enabling us to achieve milestones faster than expected.
- Alex Manning
Greg is an amazing person. His professional competitive spirit is matched by few in the industry where he led a sales team of highly effective reps. Greg's sales and management skills have made him one of the most sought-after sales leaders around and the results were evident with the PE firm acquisition of Transflo. I treasure the time I spent with him and will be watching for continued success.
Frank Adleman- Chairman, Transflo
I’ve had the pleasure of working with Greg and can confidently say he’s one of the most talented sales leaders I’ve come across. His experience, combined with his natural leadership skills, truly sets him apart. Greg knows how to get results, plain and simple. He’s consistently hit and exceeded sales targets while also building and motivating strong, cohesive teams. He’s naturally skilled at developing relationships, whether it’s with clients, partners, or his colleagues, and people trust him to deliver. Customers who’ve worked with Greg consistently go out of their way to express appreciation for his efforts. One thing that stands out about Greg is how well he adapts to change. Whether it’s shifting market trends or new challenges, he’s quick on his feet and always thinking ahead. He has a strategic mind, but he’s also hands-on, never hesitating to roll up his sleeves to get things done. I’ve personally witnessed him build sales processes for multiple companies where no sales processes previously existed.
Justin Wilkinson, MacGregor Partners, Transflo, Renaissant
"I had the pleasure working with Greg Van Dyke in 2020 and 2021 at Transflo, a SaaS business that develops digital engagement and back-office automation solutions for the transportation industry. The Company was transitioning from a founder led, relationship driven transactional business model to an enterprise go-to-market SaaS business. Under Greg’s leadership, he rebuilt the commercial team, doubling it to 40 sales and marketing professionals and implemented the training, automation, KPIs and enablement tools in less than a year. More challenging, Greg recruited the team largely under Covid lock-down and updated the sales process for a fully remote sales cycle. I have worked with numerous sales executives, many with the core ‘blocking and tackling’ knowledge required to implement new go-to-market approaches; however, only a select few have the leadership to build a team, drive change management, and truly improve results. Greg falls into this category and his efforts supported the Company’s successful acquisition by Bregal Sagemount in December 2021. Greg’s experience, contacts, and deep knowledge of the transportation market make him an ideal candidate to lead emerging businesses, and I give him my full recommendation."
Michael Southworth - CEO Assent
"I had the pleasure of working closely with Greg when we brought him in to grow MacGregor's SaaS products. Greg knows how to get things done, both out in the market in front of customers and with internal teams. Internally, he knows where and when to push to solve customer problems. When it comes to the deal, Greg sticks with it, sensing where opportunity lies and he doesn't give up. Greg's tenacity was singlehandedly responsible for winning business that had all but fallen off the radar and he sourced and closed a massive Fortune 50 company, PepsiCo, as our very first SaaS customer. Greg is also a great teammate, putting the company, team and his customers before himself. Greg leads with a humility few have."
Matt Toburen - CEO NEXUS Software Solutions
I have worked with Greg for over a year at Transflo. Greg is results-driven, dedicated, resourceful, and a great mentor. His valuable mentorship has enabled me to initiate new projects, Sales tools, processes, and workflows from a broader perspective, ultimately improving team performance and results. Greg is exceptional at managing people and inspiring each employee individually to challenge themselves to do better. In addition, Greg recognizes how to highlight and capitalize on sales processes. At Transflo, he created a new Sales Playbook that focused on Outcome-based selling. The new approach benefited the Sales team and concentrated on getting customers a solution that created workflow efficiencies, cost savings, and employee satisfaction. Because of Greg’s ability to resolve problems and find innovative solutions, he has earned immense respect from his peers, employees, and leaders from all business areas. His enthusiasm, excellent communication skills, diligence, and precision at work are a winning combination. I would gladly work for Greg in the future and highly recommend him for any leadership position.
Karie Carruthers, MBA - Self Employed
I worked with Greg at Renaissant. I am both an investor and a former board member of the company. Greg's sole efforts in developing a Go-To-Market Strategy in Logistics Software has supported our growth from 1 initial non-paying client to over 100 new logos in 12 months. Greg is a tireless worker with unlimited energy to get things done. I would HIGHLY recommend Greg as a sales leader in any size organization looking to grow. His passion to win and overachieve is boundless!
- Chris Hines - CEO. REPOWER - Investor
Rocket Revenue's fractional sales leadership was a game-changer for our startup. Their expertise allowed us to streamline processes and boost efficiency. The personalized approach made a tangible difference in our revenue growth, enabling us to achieve milestones faster than expected.
- Alex Manning
Greg is an amazing person. His professional competitive spirit is matched by few in the industry where he led a sales team of highly effective reps. Greg's sales and management skills have made him one of the most sought-after sales leaders around and the results were evident with the PE firm acquisition of Transflo. I treasure the time I spent with him and will be watching for continued success.
Frank Adleman- Chairman, Transflo
I’ve had the pleasure of working with Greg and can confidently say he’s one of the most talented sales leaders I’ve come across. His experience, combined with his natural leadership skills, truly sets him apart. Greg knows how to get results, plain and simple. He’s consistently hit and exceeded sales targets while also building and motivating strong, cohesive teams. He’s naturally skilled at developing relationships, whether it’s with clients, partners, or his colleagues, and people trust him to deliver. Customers who’ve worked with Greg consistently go out of their way to express appreciation for his efforts. One thing that stands out about Greg is how well he adapts to change. Whether it’s shifting market trends or new challenges, he’s quick on his feet and always thinking ahead. He has a strategic mind, but he’s also hands-on, never hesitating to roll up his sleeves to get things done. I’ve personally witnessed him build sales processes for multiple companies where no sales processes previously existed.
Justin Wilkinson, MacGregor Partners, Transflo, Renaissant
"I had the pleasure working with Greg Van Dyke in 2020 and 2021 at Transflo, a SaaS business that develops digital engagement and back-office automation solutions for the transportation industry. The Company was transitioning from a founder led, relationship driven transactional business model to an enterprise go-to-market SaaS business. Under Greg’s leadership, he rebuilt the commercial team, doubling it to 40 sales and marketing professionals and implemented the training, automation, KPIs and enablement tools in less than a year. More challenging, Greg recruited the team largely under Covid lock-down and updated the sales process for a fully remote sales cycle. I have worked with numerous sales executives, many with the core ‘blocking and tackling’ knowledge required to implement new go-to-market approaches; however, only a select few have the leadership to build a team, drive change management, and truly improve results. Greg falls into this category and his efforts supported the Company’s successful acquisition by Bregal Sagemount in December 2021. Greg’s experience, contacts, and deep knowledge of the transportation market make him an ideal candidate to lead emerging businesses, and I give him my full recommendation."
Michael Southworth - CEO Assent
"I had the pleasure of working closely with Greg when we brought him in to grow MacGregor's SaaS products. Greg knows how to get things done, both out in the market in front of customers and with internal teams. Internally, he knows where and when to push to solve customer problems. When it comes to the deal, Greg sticks with it, sensing where opportunity lies and he doesn't give up. Greg's tenacity was singlehandedly responsible for winning business that had all but fallen off the radar and he sourced and closed a massive Fortune 50 company, PepsiCo, as our very first SaaS customer. Greg is also a great teammate, putting the company, team and his customers before himself. Greg leads with a humility few have."
Matt Toburen - CEO NEXUS Software Solutions
I have worked with Greg for over a year at Transflo. Greg is results-driven, dedicated, resourceful, and a great mentor. His valuable mentorship has enabled me to initiate new projects, Sales tools, processes, and workflows from a broader perspective, ultimately improving team performance and results. Greg is exceptional at managing people and inspiring each employee individually to challenge themselves to do better. In addition, Greg recognizes how to highlight and capitalize on sales processes. At Transflo, he created a new Sales Playbook that focused on Outcome-based selling. The new approach benefited the Sales team and concentrated on getting customers a solution that created workflow efficiencies, cost savings, and employee satisfaction. Because of Greg’s ability to resolve problems and find innovative solutions, he has earned immense respect from his peers, employees, and leaders from all business areas. His enthusiasm, excellent communication skills, diligence, and precision at work are a winning combination. I would gladly work for Greg in the future and highly recommend him for any leadership position.
Karie Carruthers, MBA - Self Employed
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