Services

Happy businessman smiling while discussing sales with his team

Fractional VP of Sales/CRO

High-impact sales leadership from someone who’s done it—multiple times. I don’t hand you off to a junior team. You get me, Greg Van Dyke, embedded in your business, steering the strategy and execution.

Go-To-Market Strategy &  Execution

Go-To-Market Strategy & Execution

From identifying your Ideal Customer Profile to building outbound campaigns and sales playbooks that convert—this is how you go from traction to growth.

Diverse business intern audience asking question to speaker

Revenue Readiness for Funding or Exit

Series A, B, or C investors want proof of scalable, repeatable revenue. I help you build the infrastructure and pipeline metrics that make investors say “yes.”

Hand placing red leader staff businessman icon wooden block. Business job hiring recruitment selection. Career opportunity human resource management leadership employees team. Partnership management.

Sales Team Structure & Coaching

Whether you're hiring your first AE or leveling up a struggling team, I build the systems, training, and accountability frameworks to create a culture of consistent wins.

Data analyst working on business analytics dashboard with charts, metrics and KPI to analyze performance and create insight reports and strategic decisions for operations management on virtual screen.

Sales Process & Pipeline Optimization

Sales isn’t just about hustle—it’s about having the right process. I audit your current sales cycle, CRM usage, and pipeline mechanics to eliminate inefficiencies, shorten deal cycles, and increase close rates. This is about precision, not guesswork.

Multiethnic business team in meeting at modern board room

Strategic Deal Support & Executive-Level Selling

Big opportunities require big-league execution. I work directly with founders and key stakeholders on enterprise deals, investor conversations, and board-level reporting. From sales decks to negotiation strategy, I bring experience that wins high-stakes moments.

Rocket Revenue Is Built For:

  • Founders launching B2B SaaS products.
  • Startups preparing for funding, scale or acquisition
  • Tech compaies with founder-led sales that need to evolve
  • Early Stage teams needing a proven playbook, fast
  • Companies stuck in revenue plateau and unsure what's broken
  • Organizations exploring fractional leadership as a cost-effective growth lever
  • Founders juggling too many roles—and ready to delegate revenue execution
  • Product-led teams that need to align marketing, sales, and go-to-market motion
  • Companies needing executive sales support for enterprise deal cycles or investor pitches
  • Companies needing to rebuild, restructure for a current Owner looking to exit.